We’re all very familiar by now with the power of Facebook Advertising Platform. If you’ve done any B2B advertising where you’re trying to reach people in a particular industry or company, or in certain roles like CEO and such then…
One of the most important sales lessons I’ve learned is the power of leveraging channels to accelerate your sales cycle. If you’re selling any sort of local or agency services or businesses like a restaurant or any of that sort,…
Hey everybody, it’s Mike Cooch. I have a really important concept that I want to share with you that can be a major game changer for most of you. This is particularly for those of you new entrepreneurs or you’re…
Hey, it’s Mike here with a quick but important message for all of my local agency folks. Local Media Property: An Asset I have been very focused on building a local media property here in San Diego and there are…
In this blog, I am going to talk about the ‘Assets Over Agency Concept’ in detail. I will walk you through the seven major asset opportunities that I have encountered over the last five to 10 years of being in…
It’s pretty scary for me to say this, but I’ve been working with clients for over 20 years now. I’ve had my fair share of challenges, but also great successes, having built Everon Technology Services (acquired by Plumchoice) into a…
In this post I’m going to share with you the number one mistake I see agencies make when pricing their services that is absolutely killing their business…and how to do your pricing right! Pricing is critical in any business, but…
What does Warren Buffet have to do with my post about the digital marketing agency business? You’ll find out in just one minute…but let’s just say he’s a smart guy! If you are in currently the agency business, or are…